Job Summary
We are seeking a results-oriented Marketing Manager to lead daily marketing at AX Hotels Qawra, managing a small on-site team and collaborating with Group Marketing at Head Office. Based at AX ODYCY hotel, this role plans and executes marketing strategies to boost brand visibility, customer engagement, and business growth across all channels, working closely with cross-functional teams. This role requires a balance of strategic mindset, creative input, and operational efficiency to drive marketing initiatives for our AX Hotels properties in Qawra, in line with the AX Group’s vision.
Responsibilities:
- Manage a diverse portfolio of hotel and F&B brands.
- Develop business cases for the brands’ marketing programs in line with the approved marketing plans.
- Build marketing programs to support specific marketing objectives across different channels and segments with a focus on achieving revenue and profit targets and driving overall growth and awareness for our signature brands.
- Develop and implement marketing plans and campaigns aligned with revenue goals and brand awareness targets.
- Create and manage content calendars, produce engaging content, and run social media strategies across major platforms.
- Coordinate organic/paid content and events to increase reach and follower growth.
- Drive collaboration with different stakeholders such as operations, sales, ecommerce, administration whilst leveraging the right internal processes
- Oversee and approve marketing collateral in various forms across the various brands of AX Hotels – Qawra, both online and on premise.
- Coordinate brands’ presence within an organised social media calendar, lead generation campaigns and performance analysis of mentioned campaigns.
- Measure and report on the performance of marketing campaigns.
- Keep up to date with the latest emerging AI trends, social media algorithms and design best practices.
Requirements:
- BSc/MSc degree in Marketing or related field
- 5+ years in marketing management; hospitality experience preferred.
- Based in Malta with local experience.
- Expertise in brand management, digital marketing, and multi-brand project oversight.
- Solid analytical skills with the ability to interpret performance data.
- High attention to detail and commitment to quality standards.
- Excellent communication, presentation, and organisational skills.
- Exceptional organisational and time-management skills with the ability to juggle multiple brands, projects and deadlines.
- Comfortable working in a fast-moving, collaborative environment, with an agile and solutions-focused approach.
BENEFITS
Great benefits
rewarding great talent
Supporting mental wellbeing is part of how we care for our people. We believe a healthy workplace supports both mind and body. Through our partnerships with Paths and Crisis Resolution Malta, team members have access to confidential support from qualified professionals to discuss personal or emotional challenges.
This service is available free of charge and provides a safe, supportive space to seek guidance, with complete confidentiality and independence from the organisation, so you can focus on your wellbeing with confidence and peace of mind.
Being there when it matters most. Through AX Foundation, we support our people during challenging moments, offering assistance when extra help is needed. The Foundation also extends its support to wider community initiatives, reflecting our belief that caring for people goes beyond the workplace and into the communities we are proud to be part of.
All full‑time employees benefit from a basic health insurance plan covering a range of medical services and treatments. You can also choose to upgrade to a more comprehensive plan at a discounted rate, giving you added peace of mind and support in taking care of your health.
Wellbeing matters at AX Group. We support our team members in staying active and balanced through a range of wellbeing benefits. Employees enjoy complimentary access to the hotel gym at AX Sunny Coast Resort & Spa, use of the gym facilities at our Head Office, an €80 annual refund on gym memberships, and exclusive discounts at selected gyms across Malta. Team members can also benefit from special rates on holistic wellness services at V Spa. Together, these benefits are designed to support a healthy, balanced lifestyle alongside your career.
Planning for important life milestones? Through our partnership with Bank of Valletta (BOV), AX Group team members can benefit from preferential banking terms, including favourable interest rates and reduced processing fees on selected services. It’s one of the ways we support our people in planning for the future and managing important financial decisions with greater confidence
Great teams grow through great people. Through our Refer a Friend programme, AX Group employees can recommend talented candidates for open roles across the Group. When your referral joins the team and successfully completes their probation, you’ll receive a one‑time referral bonus as our way of saying thank you.
Developing your career is part of what it means to work at AX Group. Through AX Academy, our people have access to professional training, development programmes and learning opportunities designed to help them build new skills and grow with confidence. Whether you're starting your career through an internship or taking the next step in your profession, we invest in continuous learning across every stage of your journey.
From practical, job specific training to leadership development and ongoing learning, AX Academy supports employees in reaching their potential while building rewarding long term careers in Malta. Because when our people grow, so does our business.
As part of AX Group, our hotels are yours to enjoy. Employees benefit from exclusive accommodation rates across our award‑winning properties, making it easier to plan a staycation or share a memorable getaway with friends and family. It’s our way of letting you experience the hospitality we’re proud to deliver every day.
Every AX team member receives an Employee Card, giving access to exclusive discounts and offers across AX brands and our partner network. From professional services and retail to leisure experiences and more, it’s one of the ways we support our people beyond work and help make everyday life a little easier.
Birthdays are meant to be celebrated. Every year, AX employees receive a special birthday voucher to enjoy at one of our restaurants. From Michelin‑starred dining at Under Grain to bold flavours at TemptAsian or a relaxed meal at Cheeky Monkey, it’s our way of celebrating you and encouraging you to enjoy the dining experiences we’re proud to create – with friends or family.
We know life doesn’t pause for work. Where roles allow, AX Group offers flexible working arrangements to help our people balance their professional and personal commitments. Whether it’s family responsibilities, appointments or everyday errands, flexitime is designed to give you greater control over your time while continuing to contribute and grow at work.
UNIT
AX Hotels Qawra
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AX ODYCY is a vibrant seafront resort in Qawra, offering career opportunities across hospitality, leisure and an extensive collection of dining venues. The destination includes Deck & Keel, Minoa, Trattoria Riccardo, Luzzu, Cheeky Monkey Gastropub and Creperie, Medusa, Mamacita Latino Bar, Espresso and Sidestreet, alongside rooftop, poolside and lido outlets. From culinary and food and beverage roles to guest services, housekeeping, entertainment and hotel operations, AX ODYCY provides a fast-paced and supportive workplace where every team contributes to the full resort experience.
